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Strategies for international industrial marketing : the management of customer relationships in European industrial markets /
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2013.
|
| Colección: | Routledge library editions. International business ;
v. 40. |
| Temas: | |
| Acceso en línea: | Texto completo |