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Experience design : a framework for integrating brand, experience, and value /

Bridge the gap between business and design to improve the customer experience/bb/b/ Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Farnham, Kevin (Autor), Newbery, Patrick (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Temas:
Acceso en línea:Texto completo