Today's public relations : an introduction /

'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heath, Robert L. (Robert Lawrence), 1941-
Otros Autores: Coombs, W. Timothy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications, ©2006.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Öffentlichkeitsarbeit
Electronic books.
Einführung.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Strategic relationship building : an ethical organization communicating effectively
  • History of public relationships
  • Managing mutually beneficial relationships
  • The value of research
  • Elements of planning
  • Taking action : strategic messaging
  • Evaluation of public relations efforts
  • Public relations theory in practice
  • Ethical and legal restraints on public relations practice
  • Monitoring and managing issues
  • Selecting media, technologies, and communication tools
  • Publicity, promotion, and writing
  • Collaborative decision making
  • Building a career
  • The future of public relations : globalism and cyberspace.

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