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Today's public relations : an introduction /
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE Publications,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Heath, Robert L. |q (Robert Lawrence), |d 1941- |1 https://id.oclc.org/worldcat/entity/E39PBJgCGT76Tmk7DDqjKCyKh3 | |
| 245 | 1 | 0 | |a Today's public relations : |b an introduction / |c by Robert L. Heath, W. Timothy Coombs. |
| 260 | |a Thousand Oaks, Calif. : |b SAGE Publications, |c ©2006. | ||
| 300 | |a 1 online resource (xix, 539 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 gnd | |
| 650 | 1 | 7 | |a Public relations. |2 gtt |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Einführung. |2 swd | |
| 700 | 1 | |a Coombs, W. Timothy. | |
| 776 | 0 | 8 | |i Print version: |a Heath, Robert L. (Robert Lawrence), 1941- |t Today's public relations. |d Thousand Oaks, Calif. : SAGE Publications, ©2006 |z 1412926351 |w (DLC) 2005013495 |w (OCoLC)60419674 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1995260 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n todayspublicrela0000heat | ||
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