Today's public relations : an introduction /

'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heath, Robert L. (Robert Lawrence), 1941-
Otros Autores: Coombs, W. Timothy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications, ©2006.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Öffentlichkeitsarbeit
Electronic books.
Einführung.
Acceso en línea:Texto completo
Descripción
Sumario:'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Descripción Física:1 online resource (xix, 539 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781452267043
1452267049
9781452233055
1452233055

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