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The challenges facing brand managers today /
This ebook derives from the 7th Global Brand Conference of The Academy of Marketing's Special Interest Group on Brand, Corporate Identity and Reputation, held at Oxford University in 2011. The authors explore the challenges brand management faces as customers increasingly demand multisensory an...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford] :
Emerald Insight,
2012.
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| Colección: | Journal of Product & Brand Management: Volume 21, Issue 6.
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| Temas: | |
| Acceso en línea: | Texto completo |