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Advertising as culture /

ʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wharton, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bristol, UK ; Chicago : Intellect, 2013.
Temas:
Acceso en línea:Texto completo