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Marketing Management in Asia.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the wo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Paliwoda, Stanley J., Andrews, Tim G., 1968-, Chen, Junsong
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge studies in international business and the world economy.
Temas:
Acceso en línea:Texto completo