Marketing Technologies : Corporate Cultures and Technological Change.

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Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simakova, Elena
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Colección:Routledge studies in innovation, organization and technology ; 25.
Temas:
Organizational change.
Electronic commerce.
Technological innovations > Economic aspects.
Management > Technological innovations.
Changement organisationnel.
Commerce électronique.
Innovations > Aspect économique.
Gestion > Innovations.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Management > Technological innovations
Organizational change
Technological innovations > Economic aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The "market turn" in science and technology studies
  • Marketing technologies : in theory, and in practice
  • Inside corporations : an ethnographic approach
  • Becoming a neophyte marketer
  • Marketing texts as discursive objects, or do texts speak for themselves?
  • "Softly, softly" tagging the world
  • RFID "theatre of the proof"
  • Concluding remarks.

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