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Marketing Technologies : Corporate Cultures and Technological Change.
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
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| Colección: | Routledge studies in innovation, organization and technology ;
25. |
| Temas: | |
| Acceso en línea: | Texto completo |