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Marketing Technologies : Corporate Cultures and Technological Change.
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
|
| Colección: | Routledge studies in innovation, organization and technology ;
25. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Simakova, Elena. | |
| 245 | 1 | 0 | |a Marketing Technologies : |b Corporate Cultures and Technological Change. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2012. | ||
| 300 | |a 1 online resource (209 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in innovation, organization, and technology ; |v 25 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and soci. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Organizational change. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 650 | 0 | |a Management |x Technological innovations. | |
| 650 | 6 | |a Changement organisationnel. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Innovations |x Aspect économique. | |
| 650 | 6 | |a Gestion |x Innovations. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Management |x Technological innovations |2 fast | |
| 650 | 7 | |a Organizational change |2 fast | |
| 650 | 7 | |a Technological innovations |x Economic aspects |2 fast | |
| 758 | |i has work: |a Marketing technologies (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGfJGRtcPfwCFBQVJ9Btrq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780415624770 |
| 830 | 0 | |a Routledge studies in innovation, organization and technology ; |v 25. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1092741 |z Texto completo |
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