Marketing Technologies : Corporate Cultures and Technological Change.

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Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simakova, Elena
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Colección:Routledge studies in innovation, organization and technology ; 25.
Temas:
Organizational change.
Electronic commerce.
Technological innovations > Economic aspects.
Management > Technological innovations.
Changement organisationnel.
Commerce électronique.
Innovations > Aspect économique.
Gestion > Innovations.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Management > Technological innovations
Organizational change
Technological innovations > Economic aspects
Acceso en línea:Texto completo
Descripción
Sumario:Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and soci.
Descripción Física:1 online resource (209 pages).
Bibliografía:Includes bibliographical references and index.
ISBN:9781136238109
1136238107
9780203102039
0203102037

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