Quantitative modelling in marketing and management /

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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Moutinho, Luiz, Huarng, Kun-Huang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : World Scientific, ©2013.
Temas:
Management > Mathematical models.
Marketing > Mathematical models.
Gestion > Modèles mathématiques.
Marketing > Modèles mathématiques.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Management > Mathematical models
Marketing > Mathematical models
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