Designing B2B brands : lessons from Deloitte and 195,000 brand managers /

Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organ...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Martinez Onaindia, Carlos
Otros Autores: Resnick, Brian, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2013.
Temas:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Entreprises > Image.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Branding (Marketing) > Management
Brand name products > Management
Corporate image
Logos (Symbols) > Design
Trademarks > Design
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares