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Interdisciplinary approaches to product design, innovation, & branding in international marketing /

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. Th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Swan, K. Scott, Zou, Shaoming
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, U.K. : Emerald, 2012.
Colección:Advances in international marketing ; v. 23.
Temas:
Acceso en línea:Texto completo
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