Brands, consumers, symbols, & research : Sidney J. Levy on marketing /

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levy, Sidney J., 1921-
Otros Autores: Rook, Dennis W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1999.
Temas:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.
Marketing > États-Unis.
Publicité > États-Unis.
Consommateurs > Comportement > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Consumer behavior
Marketing
Verbraucherverhalten
Werbung
Marketing.
Consumentengedrag.
Marktonderzoek.
Marketing > Marktforschung > USA.
Marktforschung > Marketing > USA.
Symbolisme > Dans la publicité > États-Unis.
Consommateurs > Attitudes > États-Unis.
United States
USA
USA > Marketing > Marktforschung.
Acceso en línea:Texto completo
Descripción
Sumario:"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns."--Jacket
Descripción Física:1 online resource (xvii, 590 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781452264592
1452264597
9781452231372
1452231370
0761916970
9780761916970
1322420246
9781322420240
Acceso:Legal Deposit;

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