Brands, consumers, symbols, & research : Sidney J. Levy on marketing /

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levy, Sidney J., 1921-
Otros Autores: Rook, Dennis W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1999.
Temas:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.
Marketing > États-Unis.
Publicité > États-Unis.
Consommateurs > Comportement > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Consumer behavior
Marketing
Verbraucherverhalten
Werbung
Marketing.
Consumentengedrag.
Marktonderzoek.
Marketing > Marktforschung > USA.
Marktforschung > Marketing > USA.
Symbolisme > Dans la publicité > États-Unis.
Consommateurs > Attitudes > États-Unis.
United States
USA
USA > Marketing > Marktforschung.
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