Planning Focus Groups.

David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisel...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Morgan, David L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1997.
Colección:Focus Group Kit.
Temas:
Focus groups.
BUSINESS & ECONOMICS > Negotiating.
FAMILY & RELATIONSHIPS > Interpersonal Relations.
Focus groups
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Acknowledgments
  • Introduction to the Focus Group Kit
  • Chapter 1
  • About This Book
  • Chapter 2
  • Guiding Principles of Planning
  • Chapter 3
  • Planning and Timelines
  • Chapter 4
  • Personnel and Budgeting
  • Chapter 5
  • Deciding on the Degree of Structure
  • Chapter 6
  • Deciding on the Group Composition
  • Chapter 7
  • Deciding on Group Size
  • Chapter 8
  • Deciding on the Number of Groups
  • Chapter 9
  • Recruiting the Participants
  • Chapter 10
  • Setting up the Sessions
  • Chapter 11
  • Checklist for Planning Focus Groups
  • References
  • Index to This Volume.
  • Index to the Focus Group Kit
  • About the Author.

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