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Innovative pricing strategies to increase profits /
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Edición: | 1st ed. |
| Colección: | 2012 digital library.
Economics and finance collection. Business Expert Press digital library. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Marburger, Daniel. | |
| 245 | 1 | 0 | |a Innovative pricing strategies to increase profits / |c Daniel Marburger. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2012. | ||
| 300 | |a 1 online resource (140 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Economics and finance collection, |x 2163-7628 | |
| 500 | |a Title from PDF title page (viewed August 29, 2012). | ||
| 500 | |a Part of: 2012 digital library. | ||
| 504 | |a Includes bibliographical references (pages 133-136) and index. | ||
| 505 | 0 | |a List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. | |
| 520 | 3 | |a The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Open price system. | |
| 650 | 0 | |a Internet auctions. | |
| 650 | 0 | |a Price fixing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 6 | |a Vente aux enchères sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Price fixing |2 fast | |
| 650 | 7 | |a Internet auctions |2 fast | |
| 650 | 7 | |a Open price system |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 653 | |a Price discrimination | ||
| 653 | |a bundling | ||
| 653 | |a price skimming | ||
| 653 | |a price penetration | ||
| 653 | |a online auctions | ||
| 653 | |a English auction | ||
| 653 | |a Dutch auction | ||
| 653 | |a first-price sealed bid auction | ||
| 653 | |a second-price sealed bid auction | ||
| 653 | |a price elasticity | ||
| 653 | |a consumer surplus | ||
| 653 | |a two-part tariffs | ||
| 653 | |a quantity discounts | ||
| 653 | |a quality choices | ||
| 653 | |a tying | ||
| 653 | |a peak-load pricing | ||
| 653 | |a dynamic pricing | ||
| 653 | |a e-commerce | ||
| 653 | |a pricing | ||
| 653 | |a Robinson-Patman Act | ||
| 653 | |a winner's curse | ||
| 653 | |a reference price | ||
| 653 | |a private value auction | ||
| 653 | |a common value auction | ||
| 710 | 2 | |a Business Expert Press. | |
| 776 | 0 | 8 | |i Print version: |z 9781606493816 |
| 830 | 0 | |a 2012 digital library. | |
| 830 | 0 | |a Economics and finance collection. |x 2163-7628 | |
| 830 | 0 | |a Business Expert Press digital library. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1000020 |z Texto completo |
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