Innovative pricing strategies to increase profits /

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marburger, Daniel
Autor Corporativo: Business Expert Press
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edición:1st ed.
Colección:2012 digital library.
Economics and finance collection.
Business Expert Press digital library.
Temas:
Pricing.
Open price system.
Internet auctions.
Price fixing.
Prix > Fixation.
Vente aux enchères sur Internet.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Price fixing
Internet auctions
Open price system
Pricing
Price discrimination
bundling
price skimming
price penetration
online auctions
English auction
Dutch auction
first-price sealed bid auction
second-price sealed bid auction
price elasticity
consumer surplus
two-part tariffs
quantity discounts
quality choices
tying
peak-load pricing
dynamic pricing
e-commerce
pricing
Robinson-Patman Act
winner's curse
reference price
private value auction
common value auction
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