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Innovative pricing strategies to increase profits /
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Edición: | 1st ed. |
| Colección: | 2012 digital library.
Economics and finance collection. Business Expert Press digital library. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
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| Notas: | Title from PDF title page (viewed August 29, 2012). Part of: 2012 digital library. |
| Descripción Física: | 1 online resource (140 pages). |
| Bibliografía: | Includes bibliographical references (pages 133-136) and index. |
| ISBN: | 9781606493823 1606493825 |
| ISSN: | 2163-7628 |