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The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy /
A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
©2013.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, 'The Story of Purpose' details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. 'The Story of Purpose' incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization. It offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders. 'The Story of Purpose' will leave you asking yourself "what gets me up in the morning'" instead of "what keeps me up at night'" |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118463994 1118463994 9781118463970 1118463978 9781118463987 1118463986 1283893258 9781283893251 1118443691 9781118443699 |