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The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy /

A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reiman, Joey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.
Temas:
Acceso en línea:Texto completo
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