The advertising business : operations, creativity, media planning, integrated communications /
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
Clasificación: | Libro Electrónico |
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Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
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Temas: | |
Acceso en línea: | Texto completo |