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The advertising business : operations, creativity, media planning, integrated communications /

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jones, John Philip
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1999.
Temas:
Acceso en línea:Texto completo