Your customers' perception of quality : what it means to your bottom line and how to control it /

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Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of qualit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kureemun, Baboo, Fantina, Robert (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Fla. : CRC Press, ©2011.
Temas:
Quality of products > Public opinion.
Consumers > Attitudes.
Qualité des produits > Opinion publique.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Attitudes
Quality of products > Public opinion
Acceso en línea:Texto completo
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Tabla de Contenidos:
  • The neglected frontier of quality in today's qualitysphere
  • Why customers' perception of quality is so important
  • Demonstrating the return on investment in customer perception of quality
  • Taking clinical actions that yield tangible results
  • Garnering support and gaining endorsement
  • A framework to derive the right investments
  • Managing a journey of continuous improvement
  • Metrics that prove the worth of the initiatives
  • Delivering a capability to sustain customers' perception of quality function
  • Common hurdles that plague customers' perception of quality initiatives.

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