Your customers' perception of quality : what it means to your bottom line and how to control it /

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Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of qualit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kureemun, Baboo, Fantina, Robert (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Fla. : CRC Press, ©2011.
Temas:
Quality of products > Public opinion.
Consumers > Attitudes.
Qualité des produits > Opinion publique.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Attitudes
Quality of products > Public opinion
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