Your customers' perception of quality : what it means to your bottom line and how to control it /

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Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of qualit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kureemun, Baboo, Fantina, Robert (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Fla. : CRC Press, ©2011.
Temas:
Quality of products > Public opinion.
Consumers > Attitudes.
Qualité des produits > Opinion publique.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Attitudes
Quality of products > Public opinion
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability.
Notas:Title from title screen.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781439845820
1439845824

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