Gender, culture, and consumer behavior /

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"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Otnes, Cele, Tuncay-Zayer, Linda
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, ©2012.
Temas:
Consumer behavior.
Consumer behavior > Cross-cultural studies.
Consumption (Economics) > Social aspects.
Consommateurs > Comportement.
Consommateurs > Comportement > Études transculturelles.
BUSINESS & ECONOMICS > Consumer Behavior.
SOCIAL SCIENCE > Gender Studies.
PSYCHOLOGY > Social Psychology.
Consumer behavior
Consumption (Economics) > Social aspects
Konsumtion.
Konsumenter.
Könsroller.
Psykologi.
Consumption.
Consumers.
Gender roles.
Psychology.
Konsumentpsykologi.
Electronic books.
Cross-cultural studies
dissertations.
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Construction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman
  • "The creation of inspired lives" : female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver
  • The carnal feminine : consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran
  • Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes
  • Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela
  • Gender and media literacy : women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [and others]
  • Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burçak Ertimur
  • Lived consumer bodies : narcissism, bodily discourse, and women's pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland
  • Escalated expectations and expanded gender roles : women's gift-giving rituals for and resistance to Valentine's day events / Angeline G. Close
  • Masculinity and fashion / Jacob Ostberg
  • The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen
  • Masculinity, intimacy, and consumption / Nacima Ourahmoune
  • A grounded theory of transition to involved parenting : the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri
  • (Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero
  • Beyond gender : intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer
  • Gender research as the ingénue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.

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