Gender, culture, and consumer behavior /

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"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Otnes, Cele, Tuncay-Zayer, Linda
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, ©2012.
Temas:
Consumer behavior.
Consumer behavior > Cross-cultural studies.
Consumption (Economics) > Social aspects.
Consommateurs > Comportement.
Consommateurs > Comportement > Études transculturelles.
BUSINESS & ECONOMICS > Consumer Behavior.
SOCIAL SCIENCE > Gender Studies.
PSYCHOLOGY > Social Psychology.
Consumer behavior
Consumption (Economics) > Social aspects
Konsumtion.
Konsumenter.
Könsroller.
Psykologi.
Consumption.
Consumers.
Gender roles.
Psychology.
Konsumentpsykologi.
Electronic books.
Cross-cultural studies
dissertations.
Academic theses.
Thèses et écrits académiques.
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