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Branding in Governance and Public Management.
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a proble...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Colección: | Routledge critical studies in public management.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn798533269 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 121121s2011 xx o 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCO |d OCLCQ |d AU@ |d DEBSZ |d OCLCQ |d SGP |d OCLCO |d OCLCF |d OCLCQ |d OCLCO | ||
| 019 | |a 880880814 | ||
| 020 | |a 9780203145159 | ||
| 020 | |a 0203145151 | ||
| 029 | 1 | |a AU@ |b 000052907060 | |
| 029 | 1 | |a DEBSZ |b 431164754 | |
| 029 | 1 | |a AU@ |b 000055820601 | |
| 035 | |a (OCoLC)798533269 |z (OCoLC)880880814 | ||
| 050 | 4 | |a JF1525.C59 E75 2012 | |
| 082 | 0 | 4 | |a 352.7/48 |a 352.748 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Eshuis, Jasper. | |
| 245 | 1 | 0 | |a Branding in Governance and Public Management. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2011. | ||
| 300 | |a 1 online resource (189 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Critical Studies in Public Management | |
| 505 | 0 | |a Cover; Branding in Governanceand Public Management; Copyright; Contents; List of Figures; List of Tables; 1. The Rise of Branding in Governance Processes; 2. The Many Faces of Branding: Definitions, Functions, and Forms; 3. Branding to Influence Perceptions about Policy Problems and Solutions; 4. Branding to Activate, Motivate, and Bind Stakeholders in Governance Processes; 5. Brands and the Media: Communicating with the Outside World; 6. Branding as Governance Strategy; 7. Risks and Limits of Branding; 8. Brands and Governance: Towards Interactive Forms of Branding; Notes; Bibliography. | |
| 500 | |a Includes index. | ||
| 520 | |a Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions, and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to inve. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in public administration. | |
| 650 | 0 | |a Public relations and politics. | |
| 650 | 0 | |a Government publicity. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Communication in public administration. | |
| 650 | 4 | |a Government publicity. | |
| 650 | 4 | |a Public relations and politics. | |
| 650 | 6 | |a Relations publiques et politique. | |
| 650 | 6 | |a Information d'État. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Communication in public administration |2 fast | |
| 650 | 7 | |a Government publicity |2 fast | |
| 650 | 7 | |a Public relations and politics |2 fast | |
| 700 | 1 | |a Klijn, Erik-Hans. | |
| 776 | 0 | 8 | |i Print version: |a Eshuis, Jasper. |t Branding in Governance and Public Management. |d Hoboken : Taylor & Francis, ©2011 |z 9780415885171 |
| 830 | 0 | |a Routledge critical studies in public management. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=957536 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL957536 | ||
| 994 | |a 92 |b IZTAP | ||