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Branding in Governance and Public Management.

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a proble...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Eshuis, Jasper
Otros Autores: Klijn, Erik-Hans
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Colección:Routledge critical studies in public management.
Temas:
Acceso en línea:Texto completo