Routledge Handbook of Political Marketing.

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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the fi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lees-Marshment, Jennifer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & amp; Francis, 2012.
Temas:
Public relations and politics.
Campaign management.
Political campaigns.
Communication in politics.
Government publicity.
Relations publiques et politique.
Campagnes électorales > Gestion.
Communication politique.
Information d'État.
Campaign management
Communication in politics
Government publicity
Political campaigns
Public relations and politics
Acceso en línea:Texto completo
Descripción
Sumario:With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas.
Notas:24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates.
Descripción Física:1 online resource (399 pages)
ISBN:9780203349908
0203349903

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