Routledge Handbook of Political Marketing.

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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the fi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lees-Marshment, Jennifer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & amp; Francis, 2012.
Temas:
Public relations and politics.
Campaign management.
Political campaigns.
Communication in politics.
Government publicity.
Relations publiques et politique.
Campagnes électorales > Gestion.
Communication politique.
Information d'État.
Campaign management
Communication in politics
Government publicity
Political campaigns
Public relations and politics
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