Audience Ratings in a Digital Age : the Ratings Industry From Analog to Digital.

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its earl...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Buzzard, Karen S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Francis, Taylor & amp ; 2012.
Temas:
Analog electronic systems.
Digital electronics.
Radio audiences > United States > Measurement > History.
Radio programs > United States > Rating > History.
Television programs > United States > Rating > History.
Television viewers > United States > Measurement > History.
Systèmes analogiques.
Électronique numérique.
Radio > Émissions > États-Unis > Cote d'écoute > Histoire.
Émissions télévisées > États-Unis > Cote d'écoute > Histoire.
Analog electronic systems
Digital electronics
Radio audiences > Measurement
Radio programs > Rating
Television programs > Rating
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title Page; Copyright; Table of Contents; ACKNOWLEDGMENTS; INTRODUCTION: Audience Ratings in the Twenty-First Century:The Digitalization of Media Audiences; PART I Analog; 1 ESTABLISHING THE ANALOG CURRENCIES FOR NETWORK RADIO AUDIENCES; 2 ESTABLISHING THE ANALOGCURRENCY FOR LOCAL RADIOAND TV AUDIENCES; 3 ESTABLISHING THE ANALOGCURRENCY FOR NETWORK TVAUDIENCES; PART II Digital; 4 ESTABLISHING THE DIGITALCURRENCY FOR LOCAL TVAUDIENCES; 5 ESTABLISHING THE DIGITALCURRENCY FOR LOCAL RADIOAUDIENCES; 6 ESTABLISHING THE DIGITALCURRENCY FOR INTERNETAUDIENCES.
  • 7 EXPLORING NEW DIGITALCURRENCIES FOR TV, CABLE, AND INTERNET AUDIENCESCONCLUSION; REFERENCES; INDEX.

Ejemplares similares