Audience Ratings in a Digital Age : the Ratings Industry From Analog to Digital.

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its earl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Buzzard, Karen S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Francis, Taylor & amp ; 2012.
Temas:
Analog electronic systems.
Digital electronics.
Radio audiences > United States > Measurement > History.
Radio programs > United States > Rating > History.
Television programs > United States > Rating > History.
Television viewers > United States > Measurement > History.
Systèmes analogiques.
Électronique numérique.
Radio > Émissions > États-Unis > Cote d'écoute > Histoire.
Émissions télévisées > États-Unis > Cote d'écoute > Histoire.
Analog electronic systems
Digital electronics
Radio audiences > Measurement
Radio programs > Rating
Television programs > Rating
United States
History
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