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The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively comm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shrum, L. J. J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2012.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo