Pharmaceutical lifecycle management : making the most of each and every brand /

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ellery, Tony
Otros Autores: Hansen, Neal
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2012.
Temas:
Pharmaceutical industry > Economic aspects.
Drug approval > Economic aspects.
Drug Industry > economics
Drug Approval > economics
Economics, Pharmaceutical > legislation & jurisprudence
Marketing > methods
Pharmaceutical Preparations > economics
Industrie pharmaceutique > Aspect économique.
Médicaments > Autorisation de mise sur le marché > Aspect économique.
BUSINESS & ECONOMICS > Industries > Service.
Pharmaceutical industry > Economic aspects
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