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Let's Get Positive : Challenging negative images of young people in care.

Ebook which helps to develop a media campaign which challenges negative images of young people in care and promotes positive stories.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: National Children's Bureau
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : National Children''s Bureau, 2003.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Let's Get Positive :  |b Challenging negative images of young people in care. 
260 |a London :  |b National Children''s Bureau,  |c 2003. 
300 |a 1 online resource (68 pages) 
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505 0 |a Cover; Contents; Foreword; Acknowledgements; Introduction; Editor's notes; How to develop your media campaign; Identify your aims; Case study: Sunderland City Council aims high!; Choose your target markets; Case study: Targeting young people; Devlop key campaign messages; Make a plan; Build a team; Putting your plan into action; Know what makes a good story; Write a media release; Tips for media releases; Sample media release; Some ideas for a media release; Make your own opportunities; Case study: Using available opportunities; Case study: Enlisting celebrity support. 
505 8 |a Involving young people in media workGuidelines for involving young people in media work; Get ahead with information gathering; Case study: Involving young media representatives; Give young people the right information; Measure your success; Campaign checklist; Understanding the media; Where can you get your messages heard?; Understanding journalists; Get to know your local media; Understanding media jargon; Working with the media; Choose the right spokesperson; What makes a good spokesperson?; Prepare your spokesperson; Get the most out of interviews; Broadcast interviews. 
505 8 |a Letters to the editorHow to handle a crisis; Key principles for handling a crisis effectively; Case study: Dealing effectively with tragedy; What to do when the media gets it wrong; Appendix: Care information kit for journalists; Introduction; Peterbridge City Council media contacts; A local story about a young person in care; Statistics; What is care really like?; Involving a young person in care in the media; Resource guide. 
520 |a Ebook which helps to develop a media campaign which challenges negative images of young people in care and promotes positive stories. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Youth  |x Institutional care. 
650 0 |a Foster children. 
650 6 |a Jeunesse  |x Soins en institutions. 
650 7 |a Foster children  |2 fast 
650 7 |a Youth  |x Institutional care  |2 fast 
776 0 8 |i Print version:  |a Bureau, National Children's.  |t Let's Get Positive : Challenging negative images of young people in care.  |d London : National Children''s Bureau, ©2003  |z 9781900990806 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3015963  |z Texto completo 
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