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The new relationship marketing : how to build a large, loyal, profitable network using the social web /
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The new relationship marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Contents; Foreword; Acknowledgments; Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?; PART ONE: RELATIONSHIP MARKETING BASICS; Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears; Chapter 2: The New Business Skills Everyone Needs; Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy; PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING
- Chapter 4: Step 1: Create a Solid Foundation With the Right CultureChapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles; Chapter 6: Step 3: Assess and Improve Your Online Presence; Chapter 7: Step 4: Build Your Network and Become a Center of Influence; Chapter 8: Step 5: Become an Authority Through Quality Content; Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers; Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing; Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web
- Chapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry LeaderConclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing; Notes; Resources; Index