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The new relationship marketing : how to build a large, loyal, profitable network using the social web /
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Smith, Mari, |d 1966- |1 https://id.oclc.org/worldcat/entity/E39PCjD7wBJhjkJ9dWVJcRkqwC | |
| 245 | 1 | 4 | |a The new relationship marketing : |b how to build a large, loyal, profitable network using the social web / |c Mari Smith. |
| 246 | 3 | 0 | |a How to build a large, loyal, profitable network using the social web |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2011. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. If you're a bus. | ||
| 505 | 0 | |a The new relationship marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Contents; Foreword; Acknowledgments; Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?; PART ONE: RELATIONSHIP MARKETING BASICS; Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears; Chapter 2: The New Business Skills Everyone Needs; Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy; PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING | |
| 505 | 8 | |a Chapter 4: Step 1: Create a Solid Foundation With the Right CultureChapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles; Chapter 6: Step 3: Assess and Improve Your Online Presence; Chapter 7: Step 4: Build Your Network and Become a Center of Influence; Chapter 8: Step 5: Become an Authority Through Quality Content; Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers; Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing; Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web | |
| 505 | 8 | |a Chapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry LeaderConclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing; Notes; Resources; Index | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Social networks. | |
| 650 | 2 | |a Social Support | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Réseaux sociaux. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Social networks |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 758 | |i has work: |a The new relationship marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGVcc8wRJrwhv4hVDvKKh3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Smith, Mari, 1966- |t New relationship marketing. |d Hoboken, N.J. : John Wiley & Sons, ©2011 |z 9781118063064 |w (DLC) 2011017547 |w (OCoLC)707248106 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=697738 |z Texto completo |
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