The new relationship marketing : how to build a large, loyal, profitable network using the social web /
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2011.
|
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. If you're a bus. |
---|---|
Notas: | Title from title screen. |
Descripción Física: | 1 online resource |
Bibliografía: | Includes bibliographical references. |
ISBN: | 9781118134986 1118134982 9781118134993 1118134990 9781118135006 1118135008 9781322214641 1322214646 |