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The new relationship marketing : how to build a large, loyal, profitable network using the social web /

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Mari, 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2011.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. If you're a bus.
Notas:Title from title screen.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781118134986
1118134982
9781118134993
1118134990
9781118135006
1118135008
9781322214641
1322214646