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The growth drivers : the definitive guide to transforming marketing capabilities /
The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe. "We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
John Wiley & Sons,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Praise for The Growth Drivers; Title page; Copyright page; DEDICATION; FOREWORD; INTRODUCTION
- OUR STORY; CONTRIBUTORS; OVERVIEW
- HOW TO NAVIGATE THIS BOOK; Part 1: Understanding the Growth Drivers; Part 2: How to Transform Marketing Capabilities to Drive Growth; Part 3: Sustaining Growth in Practice; Part 1: Understanding the Growth Drivers; Chapter 1 THE GROWTH CHALLENGE; What is Marketing?; The Marketing Capability Challenge; Why Growth Matters; The Role of Marketing; The Role of Marketers; Key Marketing Challenges; The Role of Marketing Capabilities.