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The growth drivers : the definitive guide to transforming marketing capabilities /

The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe. "We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bird, Andy, McEwan, Mhairi (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012.
Temas:
Acceso en línea:Texto completo