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The growth drivers : the definitive guide to transforming marketing capabilities /
The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe. "We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
John Wiley & Sons,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe. "We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology is transforming the relationships between brands and consumers, and brands need to possess a social integrity beyond their economic intent. To continue to deliver results, it is critical that we build up stronger specialist marketing capabilities."Mark Baynes, Global Chief Marketing Officer, Kellogg The. |
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| Notas: | Title from title screen. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781119961185 1119961181 9781119961192 111996119X 9781119961208 1119961203 1119953316 9781119953319 1283337754 9781283337755 9786613337757 6613337757 |