Sensory and consumer research in food product design and development /
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...
Clasificación: | Libro Electrónico |
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Autores principales: | Moskowitz, Howard R. (Autor), Beckley, Jacqueline H. (Autor), Resurreccion, Anna V. A. (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Ames, Iowa :
Wiley-Blackwell,
2012.
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Edición: | Second edition |
Colección: | IFT Press series.
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Temas: | |
Acceso en línea: | Texto completo |
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