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Sensory and consumer research in food product design and development /

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Moskowitz, Howard R. (Autor), Beckley, Jacqueline H. (Autor), Resurreccion, Anna V. A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ames, Iowa : Wiley-Blackwell, 2012.
Edición:Second edition
Colección:IFT Press series.
Temas:
Acceso en línea:Texto completo