Sensory and consumer research in food product design and development /

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Moskowitz, Howard R. (Autor), Beckley, Jacqueline H. (Autor), Resurreccion, Anna V. A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ames, Iowa : Wiley-Blackwell, 2012.
Edición:Second edition
Colección:IFT Press series.
Temas:
Food > Sensory evaluation.
Commercial products > Testing.
Aliments > Analyse sensorielle.
TECHNOLOGY & ENGINEERING > Food Science.
Commercial products > Testing
Food > Sensory evaluation
voedselproducten
food products
testen
testing
sensorische evaluatie
sensory evaluation
ontwerp
design
Sensory Sciences
Sensorische wetenschappen
Acceso en línea:Texto completo
Descripción
Sumario:During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business develo.
Descripción Física:1 online resource (xiii, 424 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781119945949
1119945941
9781621982241
1621982246
9781119945970
1119945976

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