Cargando…

Persuasive business proposals : writing to win more customers, clients, and contracts /

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate wit...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sant, Tom (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2012]
Edición:Third edition.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 EBOOKCENTRAL_ocn782916582
003 OCoLC
005 20240329122006.0
006 m o d
007 cr |||||||||||
008 111228s2012 nyu o 001 0 eng
010 |a  2020689998 
040 |a DLC  |b eng  |e rda  |e pn  |c DLC  |d EBLCP  |d MHW  |d YDXCP  |d E7B  |d TEFOD  |d CDX  |d KNOVL  |d OCLCF  |d CGU  |d DEBSZ  |d S3O  |d NKT  |d AZK  |d YDX  |d AGLDB  |d JBG  |d Z5A  |d MOR  |d PIFAG  |d ZCU  |d MERUC  |d U3W  |d STF  |d HCO  |d WRM  |d ICG  |d NTG  |d NLE  |d H4N  |d NRAMU  |d VT2  |d AU@  |d UKMGB  |d WYU  |d TKN  |d DKC  |d BOL  |d UKCRE  |d N$T  |d OCLCO  |d UMI  |d COO  |d C6I  |d IDEBK  |d ALSTP  |d LTP  |d UAB  |d CEF  |d S9I  |d EYM  |d OCLCO  |d OCLCQ  |d TOH  |d OCLCQ  |d CNCNC  |d OCLCO  |d OCLCQ  |d OCLCL  |d OCLCQ 
015 |a GBB1C6280  |2 bnb 
015 |a GBB8G7038  |2 bnb 
016 7 |a 015959403  |2 Uk 
016 7 |a 018919811  |2 Uk 
019 |a 794489762  |a 804824087  |a 835094272  |a 961525065  |a 962705333  |a 969420827  |a 974239268  |a 980531872  |a 980849074  |a 988411915  |a 988505957  |a 991959443  |a 995770583  |a 1037715116  |a 1038683008  |a 1045537568  |a 1058029308  |a 1058115148  |a 1060195910  |a 1064990182  |a 1103259282  |a 1105913669  |a 1114380021  |a 1129370362  |a 1152995017  |a 1194718394 
020 |a 9780814417867  |q (ebook) 
020 |a 0814417868 
020 |a 9781621983378  |q (electronic bk.) 
020 |a 1621983374  |q (electronic bk.) 
020 |z 081441785X  |q (pbk.) 
020 |z 9780814417850  |q (pbk.) 
028 4 2 |a MWT11647111 
029 1 |a AU@  |b 000050013524 
029 1 |a AU@  |b 000052908682 
029 1 |a AU@  |b 000053282870 
029 1 |a AU@  |b 000053287571 
029 1 |a AU@  |b 000060905708 
029 1 |a CHBIS  |b 010204625 
029 1 |a CHVBK  |b 319546918 
029 1 |a DEBBG  |b BV040901058 
029 1 |a DEBBG  |b BV042970504 
029 1 |a DEBBG  |b BV044163739 
029 1 |a DEBSZ  |b 37828245X 
029 1 |a DEBSZ  |b 381370895 
029 1 |a DEBSZ  |b 423768271 
029 1 |a DEBSZ  |b 431113890 
029 1 |a NZ1  |b 14969227 
029 1 |a NZ1  |b 16175896 
029 1 |a UKMGB  |b 018919811 
029 1 |a AU@  |b 000073057369 
035 |a (OCoLC)782916582  |z (OCoLC)794489762  |z (OCoLC)804824087  |z (OCoLC)835094272  |z (OCoLC)961525065  |z (OCoLC)962705333  |z (OCoLC)969420827  |z (OCoLC)974239268  |z (OCoLC)980531872  |z (OCoLC)980849074  |z (OCoLC)988411915  |z (OCoLC)988505957  |z (OCoLC)991959443  |z (OCoLC)995770583  |z (OCoLC)1037715116  |z (OCoLC)1038683008  |z (OCoLC)1045537568  |z (OCoLC)1058029308  |z (OCoLC)1058115148  |z (OCoLC)1060195910  |z (OCoLC)1064990182  |z (OCoLC)1103259282  |z (OCoLC)1105913669  |z (OCoLC)1114380021  |z (OCoLC)1129370362  |z (OCoLC)1152995017  |z (OCoLC)1194718394 
037 |a F9702E77-DF8B-4EF4-A0FD-ED0FDC90F110  |b OverDrive, Inc.  |n http://www.overdrive.com 
042 |a pcc 
050 0 0 |a HF5718.5 
072 7 |a BUS  |x 036000  |2 bisacsh 
082 0 0 |a 658.15/224  |2 23 
049 |a UAMI 
100 1 |a Sant, Tom,  |e author. 
245 1 0 |a Persuasive business proposals :  |b writing to win more customers, clients, and contracts /  |c Tom Sant. 
250 |a Third edition. 
264 1 |a New York :  |b AMACOM, American Management Association,  |c [2012] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
340 |g polychrome.  |2 rdacc  |0 http://rdaregistry.info/termList/RDAColourContent/1003 
347 |a data file 
500 |a Includes index. 
505 0 |a Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index. 
588 0 |a Print version record. 
520 |a Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a Knovel  |b ACADEMIC - Engineering Mgmt & leadership 
650 0 |a Proposal writing in business. 
650 0 |a Persuasion (Rhetoric) 
650 6 |a Affaires  |x Rédaction de projets. 
650 7 |a BUSINESS & ECONOMICS  |x Investments & Securities  |x General.  |2 bisacsh 
650 7 |a Persuasion (Rhetoric)  |2 fast 
650 7 |a Proposal writing in business  |2 fast 
650 7 |a Rhetorik  |2 gnd 
655 7 |a Electronic books.  |2 gtlm 
758 |i has work:  |a Persuasive business proposals (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGVH6Ck68FrGWrRf8gyDbd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |t Persuasive business proposals.  |d New York : AMACOM, ©2012  |z 9780814417850  |w (DLC) 2011052025 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780814417850/?ar  |z Texto completo 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=881958  |z Texto completo 
938 |a Alexander Street  |b ALSP  |n ASP2647959/bizp 
938 |a Coutts Information Services  |b COUT  |n 24077860 
938 |a EBL - Ebook Library  |b EBLB  |n EBL881958 
938 |a ebrary  |b EBRY  |n ebr10551817 
938 |a EBSCOhost  |b EBSC  |n 444159 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis24077860 
938 |a YBP Library Services  |b YANK  |n 7133687 
994 |a 92  |b IZTAP