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Brand Anarchy : Managing corporate reputation.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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London :
Bloomsbury Pub.,
2012.
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| Acceso en línea: | Texto completo |