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Review of Marketing Research, 5.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk :
Emerald Group Publishing,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Review of Marketing Research; Review Of Marketing Research; Ad Hoc Reviewers; Contents; Review Of Marketing Research: The First Five Volumes; Contents, Volume 1; Contents, Volume 2; Contents, Volume 3; Contents, Volume 4; Chapter 1. Consumer Judgment From Adual-Systems Perspective: Recent Evidence and Emerging Issues; Chapter 2. Can You See The Chasm?: Innovation Diffusion According to Rogers, Bass, and Moore; Chapter 3. Exploring The Open Source Product Development Bazaar.
- Chapter 4. A New Spatial Classification Methodology For Simultaneous Segmentation, Targeting, And Positioning (Stp Analysis) For Marketing Researchchapter 5. Methods For Handling Massive Numbers Of Attributes In Conjoint Analysis; Chapter 6. A Review And Comparative Analysis Of Laddering Research Methods: Recommendations for Quality Metrics; Chapter 7. Metrics For The New Internet Marketing Communications Mix; About The Editor And Contributors.